eyefactive wins Best Retail Case 2025 award

At the Best Retail Cases Award 2025, eyefactive secured second place in the Omnichannel category for its interactive Philips Boutique at MediaMarkt.

At the Best Retail Cases Award 2025, eyefactive secured second place in the Omnichannel category for its interactive Philips Boutique at MediaMarkt. The award ceremony took place on December 1 during ISPO Munich, recognizing the most impactful innovations in digital retail. With evaluations from both a professional jury and 1,625 end users, the project stood out as a benchmark for modern product engagement at the POS. The result demonstrates the growing relevance of interactive in-store experiences that bridge physical and digital channels.

  • Second place at Best Retail Cases Award 2025

  • Recognition in the Omnichannel category

  • Awarded for interactive Philips Boutique at MediaMarkt


This is just a small excerpt from the full press release, published first on eyefactive.com.

Full Press Release