Touchpoint Talks Karlsruhe: How Retail Data Connects Store Touchpoints
Retail measures every click online and almost nothing on the shop floor. That gap is where the Touchpoint Talks started. Retail data, staffless stores and smartphone-controlled shop windows: impressions from Karlsruhe 2026.
On July 8, 2026, Key-Work and eyefactive hosted the third edition of Touchpoint Talks "Retail meets Data" at the historic Hoepfner Burg in Karlsruhe. Decision makers from retail, marketing and e-commerce discussed how data and digital touchpoints change the physical store. From the TouchLytics Loop and staffless smart stores to automated customer communication. A hands-on Explorer Area made live customer projects testable, including the newly presented RemoteFront interactive shop window solution. The next edition follows on October 7, 2026 in Hamburg.
One afternoon, one question
How do data and digital touchpoints change brick-and-mortar retail? On 8 July 2026, eyefactive GmbH and Key-Work Consulting GmbH put that question to around thirty decision makers from retail, marketing and e-commerce. The venue was the historic Hoepfner Burg in Karlsruhe, in the premises of Jamit Labs GmbH; Fabian Müller moderated the afternoon. The starting point was a familiar imbalance: online, every click is measured. On the shop floor, almost nothing is.
This is just a small excerpt from the full press release, published first on eyefactive.com.