When the Shelf Ends: How One Touchscreen Sells the Whole Range
Scan a barcode, open the full product page, decide on the spot. How SANTOS put its entire range into the EDEKA barbecue world.
In June 2026, SANTOS Grills GmbH and eyefactive put an interactive touchscreen kiosk live in the large Barbecue World at the EDEKA Center Florapark in Magdeburg. On an iiyama UHD 49″ display running the eyefactive app ShoppingAssistant, customers browse the complete Santos range themselves, including technical specifications, explanations and prices. An integrated barcode scanner calls up product details in seconds. That makes the entire brand accessible at the point of sale and takes pressure off a small non-food team.
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In bricks-and-mortar retail, a brand's range is capped by shelf space. The store in Magdeburg spans around 7,100 m² of retail space and carries roughly 60,000 products, yet only part of the Santos programme was ever on display. Grills are high-consideration products. Customers want technical specifications, comparisons and prices before they decide. Until now, that depended on a staff member from the small non-food team being available and fully trained at the same time.
On 4 June 2026, the interactive touchscreen kiosk went live in the middle of the barbecue department: an iiyama UHD 49″ display running the eyefactive app ShoppingAssistant. Customers browse the complete Santos range themselves, every grill type and every accessory, including technical specifications, explanations and price information. An integrated product barcode scanner calls up the details for any Santos product directly and turns a physical item on the shelf into a full digital product page in seconds.
This is only a short excerpt from the full reference, published on multitouch-appstore.com.