91% of Retailers Boost Revenue with Retail Media Solutions
Interactive Retail Media enhances in-store engagement, boosts sales, and provides valuable analytics, enabling personalized promotions and new revenue streams for retailers.
In-store Retail Media clearly demonstrates how digital advertising at the point of sale influences purchasing behavior. 91 % of retailers using digital signage have experienced revenue increases, and over 60 % expect up to a quarter of their total turnover to come from retail media strategies. Digital in-store advertising therefore demonstrably boosts sales and opens up new revenue streams for retailers [1]. Notably, most campaigns showed significant effects across all locations studied, making digital signage an effective tool for driving additional purchases and positive impacts on other products within the same brand or category.
Content, timing, and emotion play a crucial role: the strongest effects are seen with impulse purchases such as snacks or cosmetics, with low-cost or well-known brands, and during times of high shopper attention, such as weekends or afternoons. Digital in-store advertising thus generates real incremental sales and demonstrably increases revenue.
With Interactive Retail Media solutions [2], these effects can be measured and managed even more precisely. Touch data reveals which products customers view, for how long, and in what order, which is a level of detail that goes beyond traditional digital signage. This allows retailers to optimize personalized promotions, unlock additional revenue potential, and track campaign success with data-driven accuracy.
Conclusion: Retail media is not only exciting but redefines what in-store marketing can achieve. More information can be found also in this whitepaper:
References: [1] In-Store Advertising with Digital Signage, Journal of Marketing, https://journals.sagepub.com/doi/10.1177/00222429251351578 [2] eyefactive, https://www.eyefactive.com/